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Defining a mathematical model for choosing the best usable design under technological constraint
When a design leadership requires driving into a decision making process there is no logistics available in the current world which helps our leader to formulate. See how Agradoot proves, design alone never deserves a good spokesman to sell it if we can establish it under the metrics of affordance. Read More >>


Multiple display design problem

The basic design issue with using multiple displays together is whether they are modeled as a single continuous surface or as discrete loosely coupled surfaces. If user opens application windows across multiple monitor, the biggest difficulty is to organize them most intuitively. Because when user minimizes a window, it sits at the primary display taskbar and lost its origin. Read More >>

Recent Projects & Research

Lucozade's new digital world : Campaign and Social interaction design
Aug, 2011
Winner of British Interactive media Award 2011 under community and multi platform.
Real time AD and campaign display
Oct, 2011
Introducing a new set of hand gesture for documenting touch screen interaction
Feb, 2010
Folding umbrella UCD method
November, 2010
Blue moon authentication
October, 2009

Project: Real time campaign and online AD display

This is always difficult to manage performance of any online campaigns and ADs to know how they are performing in real time. Are they driving enough customer to your site ? What is the actual conversion happening ? How do I change my AD in real time if I find my specific AD is not working well ? This application offers a real time AD Dashboard, a Campaign creator and a RTD Viewer – Command centre. The administration can also edit any AD in real time to retarget and improve AD performance Also schedule a multi variant test and Advanced MVT Read >>

Research: Folding umbrella UCD Methodology

A sustainable design, always evolves. No matter how usable it is. But always these changes never happen dramatically. This folding umbrella methodology is a process that determines pivot point of redesign, then how it balanced with other constraint. Read >>

  • Recent work summery

    Role : Idea Engineer - Digital planning and social media
    Organization : SapientNitro.
    Location : London, United Kingdom
    Consulting Information Architect, User experience designer.

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